Post by account_disabled on Jan 7, 2024 22:05:48 GMT -8
Opportunities Luana Dias Luana Dias Aug 15, 23 | 4 min read ✓ Human crafted content women's world cup in marketing Need content for your business? Find top writers on WriterAccess! Try for free The 2023 Women’s World Cup concludes next Sunday, August 20th, and with it, the most sponsored and broadcasted women’s sports event ever will also end. I personally don’t know much about soccer (and this article will most definitely not be about matches and skills).
Still, I do know a thing or two about marketing, diversity, equity, and inclusion. Telegram NumberEvery time a saw a new headline talking about the unprecedented investment and sponsoring achievements of this year’s female world cup, I couldn’t help but wonder: why did it take so long? With this bittersweet feeling of pride over the female teams’ accomplishments and discomfort with brands still taking them for granted, I’d like to expand the discussion on how brands are already using the Women’s World Cup to their advantage and where they’re still missing.
A few points I wish to bring to the table are: It’s rather simple for the media to point out a series of remarkable achievements when the previous scenario is marked by inequalities, as is the case when discussing gender in soccer (and many other sports); We should certainly acknowledge all accomplishments, but there’s a risk in having such a short memory and narrowing everything down to achievements. This could lead to overlooking the entire structure of inequality that came before; Lastly, and most importantly, I found myself reflecting on how the brands are “missing opportunities in the penalty area” during this FIFA Women’s World Cup.