Post by account_disabled on Jan 5, 2024 21:10:59 GMT -8
Open AI The emergence of various digital technologies, including the recently announced GPT 4.5 Turbo, a series of privacy protection strengthening policies initiated by GDPR, and changes in our perception of them are constantly changing the marketing environment. Amidst these changes, there is always talk that in order for companies to survive, they must secure their own data and have the ability to use it to strengthen their competitiveness. Ultimately, since the purpose of business and marketing activities is to “create customers” and further “understand customer needs and desires” to make products sell on their own, the importance of “data” is essential for understanding consumer intentions and behavior. ” is continuously emphasized. So, what do marketers actually need to know in order to make effective decisions by collecting and [Censored]yzing data about consumers being created in this complex and changing environment? It is a sophisticated data [Censored]ysis tool that can accurately identify consumers’ needs and desires. This is where the importance of ‘Listening Mind Hubble’ comes to the fore.
Listening Mind Hubble provides marketers with data and insights that are more valuable than monthly search term volume and trend data. It listens to the whispers of various changes occurring in the market and Special Data provides insight to understand the minds of actual consumers. In this article, we will explain why ListeningMind Hubble is an essential tool for marketers in various industries and introduce real-life use cases. 1. Understanding the target market and segmenting it (Example: Amore Pacific Innisfree vegan products): [Censored]ysis of market search behavior:
Use Listening Mind’s ‘Intent Finder’ function to collect and [Censored]yze all keywords related to representative keywords in your field of interest, such as “Simple Label,” “Vegewater,” and “Vegan Cosmetics.” Through this, we identify popular search terms and trends that consumers are most interested in in the current market in the field represented by each keyword entered. Identify consumer intentions and interests: By [Censored]yzing the search data collected in this way, we understand how interested consumers are in vegan cosmetics. This helps us understand our customers' expectations and requirements. Develop customized strategies for each segment: Innisfree uses this data to identify various customer segments (e.g., young consumers with high environmental awareness, users with sensitive skin, etc.) and establish customized product development and marketing strategies for each segment. Comparative [Censored]ysis with competitors: Identify Innisfree's position in the market by comparing and [Censored]yzing the search frequency and patterns of keywords related to competing brands. 2. Product development and innovation (e.g. Samsung Electronics Galaxy Watch): Understand consumer search patterns and motivations: [Censored]yze keywords related to “Galaxy Watch,” “smartwatch features,” “Apple Watch,” etc. to understand what features and innovations consumers are interested in. Direct product improvements and innovation: Use these insights to develop new features and technologies that meet user needs and trends.
Listening Mind Hubble provides marketers with data and insights that are more valuable than monthly search term volume and trend data. It listens to the whispers of various changes occurring in the market and Special Data provides insight to understand the minds of actual consumers. In this article, we will explain why ListeningMind Hubble is an essential tool for marketers in various industries and introduce real-life use cases. 1. Understanding the target market and segmenting it (Example: Amore Pacific Innisfree vegan products): [Censored]ysis of market search behavior:
Use Listening Mind’s ‘Intent Finder’ function to collect and [Censored]yze all keywords related to representative keywords in your field of interest, such as “Simple Label,” “Vegewater,” and “Vegan Cosmetics.” Through this, we identify popular search terms and trends that consumers are most interested in in the current market in the field represented by each keyword entered. Identify consumer intentions and interests: By [Censored]yzing the search data collected in this way, we understand how interested consumers are in vegan cosmetics. This helps us understand our customers' expectations and requirements. Develop customized strategies for each segment: Innisfree uses this data to identify various customer segments (e.g., young consumers with high environmental awareness, users with sensitive skin, etc.) and establish customized product development and marketing strategies for each segment. Comparative [Censored]ysis with competitors: Identify Innisfree's position in the market by comparing and [Censored]yzing the search frequency and patterns of keywords related to competing brands. 2. Product development and innovation (e.g. Samsung Electronics Galaxy Watch): Understand consumer search patterns and motivations: [Censored]yze keywords related to “Galaxy Watch,” “smartwatch features,” “Apple Watch,” etc. to understand what features and innovations consumers are interested in. Direct product improvements and innovation: Use these insights to develop new features and technologies that meet user needs and trends.