Post by account_disabled on Mar 6, 2024 22:14:49 GMT -8
Don't miss the opportunity to participate in the Storytelling Festival 2024 , where stories come to life and marketing meets emotion. Social experiences and destinies that develop from a strong corporate identity, from the involvement of the public in a human, emotional and sustainable way, and which are expressed in digital narrative content. Storytelling is an important means for communicating values, for sustainable , emotional and engaging marketing, for the third sector ( as we saw in our article ), for companies, for politics and much more.
Stories founded on common principles, which are based Greece Telegram Number Data on the famous "Hero's Journey", an archetypal structure of the narrative path created by the screenwriter Christopher Vogler and shared by most cultures, where an "ordinary" character becomes "extraordinary", completing a mission capable of transforming and elevating his existence. This is why every story, to be effective, must respond to the model of the "four I's" of storytelling, which we remember to be: Interest , the story must arouse interest in the interlocutor; Instruct , the story must leave a message or teaching to the interlocutor, leading to a greater stage of knowledge.
It involves , the story must involve and captivate people, and this is also possible thanks to a wise use of languages, words and symbols. Inspire , the story must inspire, push people to carry out a specific action of value through a dynamic call to action, which incentivizes without ever forcing. To give life to an alternative reality, made of new desires and dreams. Examples of corporate storytelling: Guinness, Wheelchair basketball Corporate storytelling, as we saw in one of our previous articles, presents itself as the art of telling the company and telling the story of its brand externally, expressing a strong, coherent identity linked to specific objectives.
Stories founded on common principles, which are based Greece Telegram Number Data on the famous "Hero's Journey", an archetypal structure of the narrative path created by the screenwriter Christopher Vogler and shared by most cultures, where an "ordinary" character becomes "extraordinary", completing a mission capable of transforming and elevating his existence. This is why every story, to be effective, must respond to the model of the "four I's" of storytelling, which we remember to be: Interest , the story must arouse interest in the interlocutor; Instruct , the story must leave a message or teaching to the interlocutor, leading to a greater stage of knowledge.
It involves , the story must involve and captivate people, and this is also possible thanks to a wise use of languages, words and symbols. Inspire , the story must inspire, push people to carry out a specific action of value through a dynamic call to action, which incentivizes without ever forcing. To give life to an alternative reality, made of new desires and dreams. Examples of corporate storytelling: Guinness, Wheelchair basketball Corporate storytelling, as we saw in one of our previous articles, presents itself as the art of telling the company and telling the story of its brand externally, expressing a strong, coherent identity linked to specific objectives.