Post by account_disabled on Mar 4, 2024 23:22:01 GMT -8
Technically nothing new in the paper world but an innovative solution in the digital world, hungry for content to share (to increase traffic ). The technical term is native advertisement (you can read the in-depth article Native advertising: what it is and how to do it ). Now that we have seen what native advertising is, we will not have a hard time imagining what a typical scenario could be relating to the implementation strategies of this technique to recover advertising revenues.
And so, for example, the employee of the Japan WhatsApp Number Data commercial department of a newspaper who goes to ABC Inc. says "We can write you a series of articles that will put you in plain sight" . There is obviously a highly ethical issue : how to indicate to the reader that these articles are not true, or rather, do not reflect a 100% objective reality , is very important. We will talk about this topic later. In a nutshell, how much is this item worth in advertising revenue (at a global level, we Italians are still quite behind)?
According to the recent INMA (International News Media buttociation) report, in 2015 11% of the revenue in media advertising , in reference to print media, came from native advertising. The estimate is that by 2018 it will reach 25%. Web news, social media and advertising What we have just seen are important figures that make us reflect on what direction the traditional media (paper newspapers, but also television) will take.
And so, for example, the employee of the Japan WhatsApp Number Data commercial department of a newspaper who goes to ABC Inc. says "We can write you a series of articles that will put you in plain sight" . There is obviously a highly ethical issue : how to indicate to the reader that these articles are not true, or rather, do not reflect a 100% objective reality , is very important. We will talk about this topic later. In a nutshell, how much is this item worth in advertising revenue (at a global level, we Italians are still quite behind)?
According to the recent INMA (International News Media buttociation) report, in 2015 11% of the revenue in media advertising , in reference to print media, came from native advertising. The estimate is that by 2018 it will reach 25%. Web news, social media and advertising What we have just seen are important figures that make us reflect on what direction the traditional media (paper newspapers, but also television) will take.