Post by account_disabled on Feb 19, 2024 21:25:58 GMT -8
E-mail, which is an indispensable part of our daily lives today and one of the important channels of digital marketing, continues to be our focus in 2021. Although social media marketing has increased its share significantly in recent years with the increase in platforms, the opportunities they provide and the number of users, email marketing has firmly established itself on the throne with its unique advantages. Among the important advantages of email marketing, we can list the following items: Loyalty: Email actually creates a bond with your audience by keeping them coming back to your website again and again. And this loyal audience has a much higher potential to become your customers than those who visit your site for the first time.
Returning visitor: When we consider online businesses, 97% of people who exit after Greece Phone Number coming to your website never come back. Creating an email list of your visitors is an important factor in increasing the number of returning visitors. This also contributes to the development of loyalty, which is the previous point. Conversion rate: Email among all digital marketing channels; It has the highest ROI (Return on Investment) rate . While 50 years have pbutted since the first e-mail sent in 1971, we can take a look at Statista data to better visualize the point reached today . An average of 306.4 billion emails were sent every day in 2020 This number is expected to increase to 319.6 billion in 2021 and 361.6 billion in 2024.
It is estimated that the number of email users, which was 4.03 billion in 2020, will increase to 4.48 billion in 2024. Changing conditions due to the pandemic also made their effects felt in email marketing throughout the year. While e-mail sending decreased in some sectors at the beginning of the pandemic, there was an increase in the number of e-mails containing campaigns and information about changing needs. Sectors that reduced e-mail sending for a while also switched to new strategies and increased their e-mail campaigns again after the initial period of uncertainty. As a result, 2020 closed with an increase in total email sending volume. Last year, especially from February to April, global email open rates increased by an average of 4.7%.
Returning visitor: When we consider online businesses, 97% of people who exit after Greece Phone Number coming to your website never come back. Creating an email list of your visitors is an important factor in increasing the number of returning visitors. This also contributes to the development of loyalty, which is the previous point. Conversion rate: Email among all digital marketing channels; It has the highest ROI (Return on Investment) rate . While 50 years have pbutted since the first e-mail sent in 1971, we can take a look at Statista data to better visualize the point reached today . An average of 306.4 billion emails were sent every day in 2020 This number is expected to increase to 319.6 billion in 2021 and 361.6 billion in 2024.
It is estimated that the number of email users, which was 4.03 billion in 2020, will increase to 4.48 billion in 2024. Changing conditions due to the pandemic also made their effects felt in email marketing throughout the year. While e-mail sending decreased in some sectors at the beginning of the pandemic, there was an increase in the number of e-mails containing campaigns and information about changing needs. Sectors that reduced e-mail sending for a while also switched to new strategies and increased their e-mail campaigns again after the initial period of uncertainty. As a result, 2020 closed with an increase in total email sending volume. Last year, especially from February to April, global email open rates increased by an average of 4.7%.